Xiaomi sells over half a million Redmi Note 3 in India in just 2 months
Hugo Barra, head of international operations and vice president at Xiaomi said in a Facebook post that the company has sold over 600,000 Redmi Note 3 handsets in India during a period of just 60 days. Two months of flash sales have lead to Xiaomi to achieve their “biggest record yet” and called it a massive milestone for Mi India. The handset was released in India, the world’s biggest democracy in earlier March this year, with flash sales starting on the 9th, the units were sold out in minutes.
The Facebook post read “Lakh and load, Indian Mi fans! We just reached another milestone at Mi India, in just 60 days of weekly sales, we have sold over 6 lakh units of Redmi Note 3, our biggest record yet all thanks to you. I cannot thank you enough for the overwhelming and continuous support. You guys are total rock stars!” Hugo Barra said in his post. Lakh is the Indian term equivalent for the figure of one hundred thousand.
Xiaomi has been one of the top dogs in the Chinese smartphone market, with competitors like Huawei and Lenovo, they captured respectful shares in the market. The market in China and the rest of the world is slowly becoming stagnant, but that doesn’t seems to be the case in India, where the smartphone are still in demand and the consumers want more.
The Redmi Note 3 smartphone is manufactured locally in India, in a contracted production plant in the state of Andhra Pradesh. The manufacturing facility contracted by Xiaomi is owned by Foxconn, the Taiwanese electronics company. Xiaomi president Bin Lin has previously said that the company will be expanding its production facility by adding more manufacturing plants to increase the speed of production to produce more units to supply to the Indian masses.
Xiaomi released the Redmi Note 3 in two variants in India, a 2GB RAM version with 16GB storage for INR 9,999 ($149) and a 3GB RAM version with 32GB storage for INR 11,999 ($179). The smartphones have a 5.5inch Full HD IPS LCD touchscreen display, run on the Qualcomm Snapdragon 650 Hexa-core SOC that utilizes the “big-little architecture” and powered by a 4,050mAh battery.
These smartphones are marketed as “budget premium” smartphones that are priced quite low but are packed with some premium features and competitive specifications to stand out in the huge market that India has. Xiaomi has equipped the handsets with a 16MP rear camera with f/2.0 aperture and a 5MP front camera with f/2.0 aperture to improve picture quality in low light conditions.
On the software front, these Redmi Note 3 smartphones are running the Android 5.0.2 Lollipop Operating System paired by the company’s homegrown MIUI 7.0 User Interface to give customers a unique experience, compared to the stock OS. The handsets also feature fingerprint sensors, a feature one usually finds on premium and flagship devices. With such competitive pricing and feature laden smartphones, Xiaomi has managed to pull off such a feat in what is becoming the world’s largest smartphone market.